Visual identity for Alex Bensimon, fashion photographer based in New York and Paris.

Alex Bensimon needed a fresh and everlasting visual identity and stationery design. Alex Bensimon's logo was created with the combination of his two initials and the use of multiple square shapes in his identity. The logo AB could then work with, or without, the name Alex Bensimon. A black and white approach gave the identity a higher, and stronger, vision of his work.
Along with the identity I created a custom typography which could be used easlily in many other applications such as composite, web icons or any editorial print work. All letters are built on the same square grid.