Rare Books is a bookstore specialized in comics and mangas located in Paris. Rare Books bookstore sells and distributes the latest french, american, belgium and japanese comics and mangas, as well as vintage and collectible items such as original drawings, lithographs and silkscreen prints. A vintage color code was therefore chosen with beige, black, grey and blue. We created an identity based on a square symbol that combines Rare Books two main services: sales and collections. New and vintage. We were tasked to create a bold new visual identity to elevate the company in the expanding comics bookstores market. The final result is a minimalist visual identity with sharp packaging and branding materials.